Once during their studies, students on the curriculum of Tourism and Hotel Management at Pärnu College have the chance to apply for participation at the EMCup, a cross-European competition for hotel schools. Our students have gained high-level competition and teamwork experience in front of top European hotel industry professionals, established contacts with other tourism schools, and found international internships and jobs through this grand event. The main focus of the competition is writing an academic article and presenting it in an elevator pitch format during the competition days, but there are also several other tasks before and after that guarantee stepping out of the comfort zone while combining effort with fun. In 2024, the team representing Estonia and the entire Baltic region was ForEST. Let's take a closer look at the team's impressions and thoughts!